PPC - The number one strategy to increase
site traffic and explosive conversion rate
If you want to drive a steady stream of qualified, buy-ready leads - Pay per Click paid ads are the one for you.
We understand the importance of quality traffic and conversions, having a genius PPC campaign is crucial to achieving these. You’ll also make a better return on investment (ROI) if you carry out your PPC strategy to faultlessness. It’s not easy, though. However, our PPC team of experts have the skills to create you a PPC campaign that kicks any other agencies out the park. We are confident that our agency experts can deliver you robust, long-term strategies that'll gain you the results you deserve.
Our PPC services
Paid search ads
Paid search ads are incredibly powerful when it comes to driving a stable stream of qualified leads. Which is precisely what your site needs. The PPC team are experienced with paid search ads; it's one of the services they do every day, so you can trust that they really do know how to target the right audience for you.
AdRoll
With an effective retargeting campaign in place, you can identify these lost visitors, engage with them, and turn a good chunk of them back into valuable customers. Why go through all that effort to attract loads of potential customers to your site, just to have as much as 90% of them turn away without a trace? Retargeting with Adroll gives you the chance to continue chasing these leads, which means higher conversion rates, higher revenue, and more long-term users.
Paid social ads
As a business, you know how important it is to be cost-effective. Our PPC team know the ins-and-outs of creating profitable paid social ads that are targeted to your specific audience. Our paid social ads can offer a world of benefits for your business, including social engagement, compelled traffic to your site and action-driven copy.
Google Shopping
If you’re selling products online, and you’re not listing them on Google shopping, you’re missing out on a huge channel for sales. Already using Google Shopping but not getting the results you want? We’ve been successfully adding products to this powerful channel for years and can help ensure your Google shopping listings deliver the sales they deserve.
SEM/PPC Management Services We Offer:
Google Adwords
We can create an optimized campaign or take over your existing campaign to maximize converstions while making sure your budget is well invested.
Landing Page Design
A good landing page design can help take your search marketing campaign to the next level. Convert more viewers into paid customers with a great landing page.
Bing Ad Network
Bing Ads afford you the ability to market your business and website with a smaller budget with less spend per conversion.
Tracking and Reporting
The best way to optimize your efforts is through data. We provide analytics, conversion track, call tracking and more to collect and analyze your data.
Master Digital Marketing Agency tests wisely around a campaign that is structured as an outer attack where small business owners will experience the same advantages than bigger brands by gaining a fair share of PPC traffic.
More about Our PPC Services
PPC includes remarketing techniques to capture those who have previously shown interest in your business but have not yet turned into a lead. We say ‘yet’ because with us working on your PPC, they will convert, there’s no doubt about it. Our PPC service will give you a better return on investment, strong long-term strategies, genius remarketing, enticing Microsoft Ads, engagement-magnetising Social media ads, PPC reviews and audits, and Google shopping. Surely a PPC campaign can’t get any more in-depth? It turns out it can become much more complicated, just take a look at our upgrade.
New keyword builds – High-End product focus, Advanced A/B Split Testing of Ad Copy, Market research including competitor analysis, Demographic targeting and audience review, Dynamic Search Ads, Additional Account Management resources, Google Scripts to help drive better performance and reporting. We even build high-converting campaigns that are accompanied by beautiful, eye-catching landing pages.
With your personal account manager, you will be able to contact us whenever you want either by emailing your account manager or calling us. They will be wholly dedicated to working with you on your campaign. The Master Digital marketing team is made up of confident experts that understand what it takes to create and perform your digital marketing campaign, to get the results your business deserves. With Master Digital Marketing, you’re never left in the dark.
Benefits of SEM/PPC Services with Master Digital Marketing
Optimized and Quality Campaigns
We are a proud of the campaigns we build and our clients see a great return on their investment dollars while converting at rate above industry norms.
Extreme Transparency Policy
Our Extreme Transparency Policy ensures that the client receives reports and communication on everything we do, good or bad. Communication is key to producing the best results.
Landing Pages Built to Convert into Sales
We can build you landing pages that are focused and built to convert your site viewers into customers, with focused content and designs.
Return on Investment is a Huge Focus
We build PPC campaigns that maximize your budget in order to ensure a high level of return on investment. Our clients see their money spent wisely and returned in high volumes of sales and conversions.
SEM & Pay Per Click Services FAQ's
SEM is Search Engine Marketing. PPC is Pay Per Click. These both interchange to describe marketing within paid display networks such as Google Adwords, Bing PPC and Facebook ads, and other paid advertising networks.
Creating a quality landing page is a strong component to a successful pay per click campaign. Google factors their quality score in huge part by the content on the page, relevent to the search term. The more target landing pages you have, the best your quality score can be and the better chance you have for your viewers to convert into customers.
Call to action items, including buttons, giveaways and forms are components that also make up a quality landing page.
This is certainly the million dollar question and the age old answer is that it depends. Unfortunately, there is no magic number to this question that can apply to all individual situations and ultimately it depends on how much budget an advertiser has to allocate to either channel in the first place. It also depends on your audience and campaign goals. Does your audience spend time on Facebook or are they more likely to convert through a search ad campaign?
You’d be amazed at the amount of businesses who run Adwords campaigns yet don’t have the proper tracking in place.
If you don’t have the proper tracking, you can’t make the right decisions on whether to pause keywords or advertisements, which can cost you a lot of money. Make sure to ask what platform the agency uses for call recording and reporting and whether it has development resources to place pixels for all of your tracking needs.